Partnership Strategy · 2025
The Pitch Deck That Closed the Deal
CHSN needed to secure a multi-platform sponsorship from Wind Creek Chicago Southland. The data supported the deal — audience alignment, broadcast reach, co-branding opportunities. But data alone doesn't close deals.
I built a pitch deck that translated the business case into a visual story: co-branded broadcast segments, in-game betting integrations, audience targeting frameworks, and partnership concepts that made the value proposition impossible to misread. Every slide was designed to move the argument forward, not just fill a page.
Wind Creek signed.
Outcome
Pitch materials played a key role in securing a multi-platform sponsorship between CHSN and Wind Creek Chicago Southland
“The Wind Creek pitch deck played a key role in landing the partnership, bringing vision to life in ways that were both strategic and compelling.”
Rob Shaw
Chief Revenue Officer, CHSN
Key Learning
A pitch deck is a sales tool, not a document. Every design decision — layout, hierarchy, color, pacing — either builds momentum toward a yes or bleeds it. Design for the decision, not the presentation.