Years at the Center of Culture

For nearly five years, I led creative for Meta's Partnerships team across Sports, Media, Entertainment, Music, and Gaming — working with the brands and cultural figures that define what Instagram and Facebook mean at any given moment.

The scope was wide: partner playbooks, campaign pitch decks, product launch materials, executive presentations, and experiential activations across the platform ecosystem. Each deliverable had to navigate evolving brand guidelines while telling a clear, compelling story to an external audience.

Some of the work — the Instagram × Nike Athlete Playbook, the Threads × UFC 300 materials, the Meta × Spotify metaverse pitch — became templates used across Meta's global partnership network. When the system works, the individual piece becomes almost invisible. That's the goal.