The Biggest Night in Finance, Built in a Weekend

Web Design · AI Development · 2026

The Biggest Night in Finance, Built in a Weekend

ClientStocktwits
Year2026
RoleCreative Director + AI-Assisted Development
ToolsClaude AI, Photoshop, Illustrator, Cloudflare Workers, Vercel
CategoryBrand Identity

Stocktwits needed a full event website for the Cashtag Awards 2026 — their flagship celebration of trading culture, held at the New York Stock Exchange on May 4th. The timeline was tight, the budget tighter, and hiring an external dev team wasn't on the table.

I served as creative director and leveraged Claude AI as my front-end developer. I owned the full visual direction: brand identity, layout architecture, typography, motion, and every design decision from the hero to the sponsor grid. Claude translated that vision into clean, production-ready code — HTML, CSS, JavaScript, and Cloudflare Workers integration — in real time, as I directed it. What would typically take a team of two to three people several weeks took a single weekend.

The site launched at cashtag.stocktwits.com, handling ticket sales, nominee showcases, host bios, partner integrations, and a live sentiment tool — all built and deployed without a single external contractor. The company saved the cost of a full dev engagement. I walked away with a new way of working.

Outcome

Full event website designed, built, and deployed in 48 hours — live at cashtag.stocktwits.com, saving the cost of an external development team

Stocktwits — image 1
Stocktwits — image 2
Stocktwits — image 3
Stocktwits — image 4

Key Learning

AI doesn't replace creative direction — it removes the bottleneck between idea and execution. When you know exactly what you want and can articulate it precisely, the build becomes the easy part.

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