Brand Identity · 2024
Built a Broadcast Brand in Four Months
Chicago Sports Network came to me four months before going public. They had a name and two colors — that was it. No visual language, no sales materials, no story for the market. I had to build everything from scratch.
I developed a visual identity rooted in Chicago's sports heritage — city-proud, broadcast-grade, and built to scale across digital, print, and live environments. From there, the full marketing and sales toolkit followed: launch presentations, partnership pitch templates, brand guidelines, and the keynote for the live launch event.
On launch day, CHSN went live to 24 million potential fans across the Chicago market. Four months of work, one shot to get it right.
Outcome
Full brand system from zero to launch in four months, reaching 24M fans on day one
Key Learning
Speed without quality is noise. Quality without speed is irrelevant. The best creative directors do both and build systems that hold long after the launch day adrenaline wears off.