Experiential Design · 2025
Every Touchpoint Had to Be Right
When Ernst & Young asks you to lead creative on a flagship activation, the brand standards are precise, the expectations are high, and the room will be full of people who notice when something is off.
The Innovation Gallery at Austin Contemporary required end-to-end creative direction in collaboration with Gallery Innovation House. I designed every attendee-facing asset — invites, environmental signage, check-in displays, directional wayfinding — while aligning with EY's brand toolkit and coordinating with print vendors for production-ready delivery.
High-profile athletes and entrepreneurs in attendance. The work held up under that scrutiny.
Outcome
Complete experiential design delivery for a flagship EY activation attended by high-profile talent from sports and business
Key Learning
Working within strict brand guidelines isn't a creative constraint — it's a test of craft. Anyone can be original with a blank canvas. The real skill is finding room for distinction inside a defined system.